The social app for local places
The placeknows youback.
Follow the places you actually go to. Keep coming back and you become a regular, and the owner answers by name.
Guava & GrainREGULAR
Seminole Heights · Founding place No. 7
G&G
G&G
G&G
G&G
G&G
Guava rolls come out at 6 tonight. — MARISOL, GUAVA & GRAIN
Two crates of soul 45s just came in. — JO, LOW TIDE RECORDS
Al pastor is on the spit until we run out. — RAFA, SALT MARSH TACOS
New beans on the bar this week. Ask for a taste. — LUIS, NIGHT HERON COFFEE
Andre and Malik are both in today. Walk-ins until 5. — ANDRE, CORNER CHAIR BARBERS
Story hour is back on Saturday mornings. — INES, PALM & PINE BOOKS
Saturday shop ride leaves at 8. Easy pace, coffee after. — TOMÁS, SLOW ROLL CYCLES
No stars. A place is judged by who keeps coming back and the owner is in the room.
Places post
The owner has a voice
Tonight’s special, a new arrival, who’s behind the counter. Followers see it in order. No algorithm.
People review
Reviews from real visits
Only people who scanned in at the counter can review. A photo, a few honest words, and the owner replies right under it, by name.
Regulars earn it
Status you can’t buy
Come back enough and you’re a regular, on your profile and on the place’s page.
How it works
Show up.
Show up.
Get stamped.
- 1Scan the code at the counter.
A visit only counts when you scan in person. That’s why nobody can fake being a regular.
- 2Every visit is a stamp.
Then leave a review if you want: a photo and a few honest words. No stars to give, and nothing you have to write.
- 3Five visits makes you a regular.
It’s on your profile and on the wall at the place. The owner knows your name now.
Your profile
One card for every place you go.
Each scan at the counter is a stamp. Five visits to the same place and the card flips: you’re a regular. You can’t buy it and you can’t fake it.
Regular at 1 · working on 5
Example profile.
Low Tide RecordsREGULAR
LT
Since Sep 12, 2026
7 visits
Guava & Grain4 of 5
G&GG&GG&GG&G
1 more visit and you’re a regularNight Heron Coffee3 of 5
NHNHNH
2 more visits and you’re a regularSlow Roll Cycles3 of 5
SRSRSR
2 more visits and you’re a regularCorner Chair Barbers2 of 5
CCCC
3 more visits and you’re a regularFern & Fig Plants1 of 5
F&F
4 more visits and you’re a regular
For people
Your places, not a ranking of strangers’ opinions.
Your feed is what your places posted today and what your friends said in their reviews, with the owner’s answer under it.
Every place shows how many regulars it has, how often the owner replies, and how many of those regulars you know.
214regulars
92%of visits get a reply
+31you know
Example figures for a fictional place.
TodayThursday
Priya reviewed Guava & Grain · Visit 3
Best guava roll in Tampa. Line was long, worth it.
Thank you, Priya! Saturday’s batch is bigger. Come early.
— MARISOL, OWNER
Two crates of soul 45s just came in.
— Jo, owner · Low Tide RecordsThat’s today.
Nothing else from your places or your people.
The bakery, the barber, the record shop.
Example places and photos. Real ones arrive as Tampa opens.
G&GBakery · Seminole Heights
Guava & Grain
Founding place No. 7
NHCoffee · Tampa Heights
Night Heron Coffee
LTRecord shop · Seminole Heights
Low Tide Records
CCBarber · Tampa Heights
Corner Chair Barbers
P&PBookshop · Wesley Chapel
Palm & Pine Books
Founding place No. 12Your place here.
40 founding spots in Tampa. Claim one.
For places
Star ratings grade you. Regulars gives you your customers back.
One code by the register turns today’s customers into followers who hear from you next week. When a regular walks in, you see their name.
At the counter
Sam
5th visit. A regular as of today.
$5 founding perkRegulars pays you back
Took $5 off- Ana2nd visit · 3 to go
- Priya3rd visit · 2 to go
- Dev12th visit · regular
i.
Know your regulars by name
See who keeps coming back and how often. The customer list a punch card never gave you.
ii.
Talk straight to them
Post tonight’s special and everyone who follows you sees it. Nothing to boost.
iii.
Answer, don’t defend
No anonymous star average. Reviews come only from people who actually came in, and you reply under every one.
iv.
A reputation you can’t be outbid on
Standing comes from regulars, replies and how active you are. Nobody can pay to rank above you.
v.
Your counter becomes a channel
A QR code on a sign today. An NFC tap from the lock screen next.
vi.
Free
Your page, posts, replies, regulars list and counter code cost nothing. No ads to buy.
Why it’s different
The only one where real regulars and the owner are both in the picture.
| Question | Review sites | Social maps | regulars |
|---|---|---|---|
| What decides standing | Strangers’ star average | Your friends’ saves and ranks | Regulars, owner replies, recency |
| Who reviews | Anyone | Friends | Only people who came in, verified at the counter |
| The business is | Graded and sold ads | A pin on a list | A participant with a voice |
| Can standing be bought | Visibility can | No | No |
| Why open it today | You need a pick | Planning a night out | Your places posted, someone replied |
What we will never sell
Pay-to-rankAds dressed as postsCharging to answer criticism
$5 off
for each of the first 50 verified visits at every founding place. Funded by Regulars.
Founding places · 40 in Tampa
We pay for the first visits. The owner pays nothing.
A customer scans the code at your counter.
The $5 shows on their phone.
You take it off the bill.
Regulars pays you back.
Your regulars count from day one
Every visit and reply adds up from launch. A competitor who joins next year starts at zero.
Front of the launch
Founding places are the ones in the launch emails and neighborhood openings.
A permanent Founding Place mark
On your page for good, numbered in the order you joined.
Owner tools free for a year
When the paid tools launch, founding places get the first year free.
Rewards are for showing up, never for what you say. The perk is the same whether the review is glowing, honest or never written.
Founding offer as planned. Final terms are set before launch.
About us
A go-to-market founder and a product founder.
The places people go every week deserve better than a star average from strangers. We’re building Regulars so the bakery, the barber and the record shop can know their people, and their people can be known back. We’re starting in Tampa, one place at a time.
GM
Gonzalo Martinez-Aunon
Finance and sell-side M&A at Benchmark International, then sales and business development.
Owns
- Owners and founding places
- Creators and partners
- The Tampa launch
SH
Scott Hardy
Founding engineer. Employee #5 at Flowtel (YC W25), and has built product with other YC-backed companies.
Owns
- Design
- Engineering
- The app, the counter code and everything you tap
Tampa, FLAbout 2,400 miles apart. One counter at a time.San Francisco, CA
What we believe
1
Places before people.
We sign the places first. Their regulars follow them in.
2
Charge for tools, never for standing.
Owners can pay for better tools one day. Nobody can pay to rank higher.
3
Reward showing up, not what you say.
Perks are the same whether a review is glowing, honest or never written.
4
One dense city beats a thin map.
Tampa block by block, then the next city the same way.
Own a place in Tampa?
We’d like to come in.
We’re signing 40 founding places across Seminole Heights, Tampa Heights and Wesley Chapel. Leave your email as an owner and one of us will stop by.
Become a regular.
Regulars opens in Tampa first: Seminole Heights, Tampa Heights and Wesley Chapel. Leave your email and we’ll tell you when your neighborhood is on.